From the Philippines to Barcelona, and a lot of Google Business Profiles in between
I'm Mohsin Noor, the founder of MyLocalGuard. I'm originally from the Philippines, and for the past two years I've been living in Barcelona, Spain. That's where I run the company from today.
I studied Business Administration with a major in Marketing, and my first real taste of the industry was a remote internship with a local business in London. It got me hooked pretty fast. Once the internship ended though, I didn't stick around. I wanted to actually build experience, not just watch someone else do the work.
That's what led me to a marketing agency in Florida, where I spent two years working as an SEO specialist. Most of my time went into off page SEO and link building, with some on page and local SEO work mixed in. It was hands on, pretty unglamorous work honestly. Auditing citations, chasing backlinks, fixing the small technical things that quietly decide whether a business shows up in search or not. That's really where I learned the actual craft, not just the theory behind it.
While I was still working full time there, I started testing something on the side. Pay per call lead generation for home service businesses in the US. I built a few websites, ran a few campaigns, and within the first few months I was already seeing real affiliate earnings come in. I kept scaling it alongside my day job, and honestly it never really stopped. It's still part of what I do today.
That side project pulled me deeper into the home services world, and I eventually moved to a different marketing agency, this one focused specifically on HVAC, plumbing, and electrical contractors across the USA. I spent four years there, and that's really where I went deep on the kind of work that would eventually turn into MyLocalGuard. Understanding how these businesses actually get found, how their Google Business Profiles get suspended and reinstated, and what it genuinely takes to get them ranking against real local competition.
After those four years, I felt it was time to build something of my own. That's how MyLocalGuard got started, built around the work I'd genuinely come to care about. Helping local contractors stop stressing over their Google Business Profile and their rankings, so they can just focus on what actually matters to them, answering the phone and getting the job done.
Today, I work with contractors and local businesses across the USA, the UK, and Australia, both through MyLocalGuard directly and through the pay per call campaigns I still run for home service businesses. If you're a local contractor anywhere in the world dealing with a suspended profile, invisible rankings, or just not enough calls coming in, that's exactly who I built this for.